In other words, implementing assessments can increase member retention. When you conduct assessments, you demonstrate the value of your services, and you influence participants to keep investing in your business (McMillan 2010). Assessments give you a way to track and evaluate their progress. People like to see numbers and get a baseline of their current fitness level. Taking the time to perform fitness assessments for your members is invaluable. A significant way to help people succeed in their fitness goals is to provide ongoing fitness assessments: measurements and tests that combine to determine an individual’s physical fitness. As a facility owner or manager, you know that ongoing monitoring can be essential if you want to contribute to your members’ fitness and wellness for the long term (Goldman 2012).
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